Case Studies

 

The Rarest Drug on Earth

Documentary

The Request: Funded by a Telus Storyhive grant, we had 10 minutes to tell the incredible story of how targeted alpha therapy could revolutionize cancer treatment.

The Result: The Rarest Drug on Earth is a short web documentary that uses interviews and animation to explain how actinium-225, a rare radioactive isotope, can be used to treat advanced prostate cancer. The film has been viewed by over 20 000 people including screenings at TRIUMF, Science World, and the Canadian Museum of Science and Technology.


Catching Ghosts: Using Neutrinos to Unveil the Universe

Educational

The Request: As part of their 50th anniversary celebrations, TRIUMF asked us to work with one of their distinguished researchers to create a public presentation explaining his work in neutrino astronomy.

The Result: We worked with the researcher to streamline his message and created original graphics to compliment his explanations. Catching Ghosts was presented to a sold out audience in the Science World Omnimax Theatre, accompanied by a live-mixed score.


Kanso Coffee

branded content

The Request: Kanso Coffee was about to launch a Kickstarter campaign for their first flagship product, a premium hand grinder called Hiku. They needed a set of videos that clearly communicated their engineering advances.

The Result: Using slow motion and dramatic lighting, we created a striking visual to showcase the prototype grinder and with subtle animation, we were able to illustrate the specific features and advances that make this grinder so remarkable. 

We also produced a pitch video to accompany the campaign


NutritionFacts.org

Educational

The Request: NutritionFacts.org, a leader in evidence-based nutrition and health information, works to present clear information, directly from peer-reviewed studies. They were looking for an updated visual style that was efficient and adaptable enough to produce three videos per week, on a wide range of topics. 

The Result: We worked to create a bold, simple look based on the published studies themselves, supplemented with highlights and clear iconography.


Actua

Educational

The Request: Actua, Canada's leading STEM outreach organization for youth was preparing to launch a national workshop tour to celebrate Canada's 150th birthday. They asked us to create a series of videos to be used during these workshops, linking them to this history of Canadian Innovation.

The Result: We decided to connect the 3D printers and laser cutters used in the workshops to famous Canadian inventions by building models that transform into the real thing. We intercut this with historical footage and subtly animated photos, all tied together through a timeline of Canadian ingenuity. During 2017 these videos were shown to tens of thousands of youth, in every province and territory across Canada. 


Logitech

Branded content

The Request: Doing away with the traditional user manual, Logitech wanted a clear, straightforward video explaining the setup their Brio webcam. 

The Result: Through simple animation and original music we created a step by step animated guide that anyone can follow easily.


Double Blind: BC Politics

Documentary

The Request: As a public service, we occasionally produce summaries of political issues and elections British Columbia. Our goal is to promote engagement in provincial politics, in a non-partisan way. 

The Result: These videos utilize straightforward narration, accented with animated iconography to delivered intensively researched explainers. Both received over half a million views and were the subject of numerous news stories.


Belgard Kitchen/Postmark Brewing

Branded content

The Request: The Settlement Building, including Belgard Kitchen, Postmark Brewing, and Urban Winery, needed video content to showcase their gorgeous space in Railtown and their unique integration of brewing, wine-making and food.

The Result: Working with Milkshake Pictures, we shot three short web spots focused on the building, staff and what happens behind the scenes. Featuring original music and gorgeous visuals, these ads show off the best of all three businesses. The other two are available here and here.